TITLEIST LAUNCHES THE NEW 2009 PRO V1 AND PRO V1x

Product Enhancements Made to World’s Most Played and Best-Selling Golf Balls for ultimate performance

Titleist, the golf ball technology leader wherever competitive golf is played, announces the introduction of the New 2009 Pro V1 and Pro V1x. Committed to exceeding the requirements of most of the world’s best professional tour players, as well as discerning amateur and aspiring golfers globally, Titleist once again raises the bar for high quality and performance by making the most played and best-selling golf balls even better. The product improvements to its flagship models have been engineered to deliver longer distance and enhanced Drop-and-Stop scoring performance with improved cover durability.

NEW PRO V1: Longer Distance. Improved Scoring Performance. More Durable.
Since taking the golf industry by storm in the fall of 2000, the three-piece multi-layer Pro V1 continues to serve as the high performance standard by which all other golf balls are compared and measured. The New 2009 Pro V1 maximizes distance, durability and performance, and benefits a wide range of golfers with varying launch conditions.

“By reformulating and increasing the size of the core, we have increased ball speed, making the New Pro V1 even longer than its predecessor,” said Bill Morgan, Senior Vice President, Golf Ball Research and Development, Acushnet Company. “In addition, a new high performance Urethane Elastomer cover formulation improves cover durability. The new cover, new core, and redesigned thinner Ionomeric casing layer, improve Pro V1’s legendary Drop-and-Stop scoring performance.”

Titleist's Tour-proven, high-coverage 392 dimple design with Staggered Wave parting line contributes to consistent ball flight. The New Pro V1 will remain the most suited and game optimizing technology within the Pro V1 family for the majority of amateur golfers looking to lower their scores with the proper golf ball selection.

NEW PRO V1x: Longer Distance. More Durable.
“The New 2009 Pro V1x is the ultimate performance companion to the New Pro V1,” said Morgan. “A four-piece, dual core design featuring a redesigned Ionomeric casing layer, controls the spin rate on full iron shots into and around the green, in addition to providing increased distance off the driver.”

An improved high performance Urethane Elastomer cover delivers improved cover durability, while its Tour-proven high coverage 332 dimple design with Staggered Wave parting line generates penetrating trajectory and consistent ball flight. Utilizing Titleist’s industry-leading multi-component technology and manufacturing process excellence, the New Pro V1x is designed to optimize ball flight and increase driver distance. The spin control and flight characteristics have made Pro V1x the ball of choice for many of the game’s longest players and the New Pro V1x will surpass its predecessor.

Click here to download the Titleist Pro V1 and Pro V1x reference card PDF
(1.51 MB).