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Titleist
Launch of New 2009 Pro V1 and Pro V1x : “Every
Improvement Counts, Every Shot Counts”
Titleist, the Number 1 Ball in Golf, launched
the New 2009 Pro V1 and Pro V1x ball to the Singapore
and Malaysia media partners at the Fullerton Hotel
on 25 February 2009.
Held at the 8th floor of San Marco Restaurant,
the evening began with a cocktail session at the
alfresco where the friends of the media had the
opportunity to mingle and meet Mr George E. Sine,
Jr, Vice President of Golf Ball Marketing &
Strategic Planning – Worldwide.
In his informative presentation, Mr Sine, introduced
the New 2009 Pro V1 and Pro V1 x, and an explanation
of the new technology implemented in the 2009
Pro V1 & Pro V1x golf balls which were first
announced at the 2009 Merchandising Show in Orlando,
Florida last January.
Mr Sine shared the brand philosophy of Titleist.
Over the 75-year history, “the brand’s blueprint
is one based on Leadership & Pyramid Of Influence
– Titleist is the number one choice for most of
the best players in the world,” this includes
club competitive players, to the average golfers
who are aspiring to play better golf. “Titleist
is about Plurality, the brand is never about having
The Best Player in the World, but having Most
of the Best players in the World” This is evident
in the Ball counts at all major worldwide tournaments.
Titleist is the trusted ball for most of the
best players in the world and this is testament
to the performance of the product. On the amateur
tours, 85 to 95% of the players trust their game
to Titleist ball. A ball count at the recent 2009
Nationwide tour graduation shows that 76% of the
new generation of professional players uses Pro
V1 ball and Pro V1 x.
In making improvements to the 2009 Titleist Pro
V1 ball, Titleist look at every element of the
ball as a mean to make the golf ball better. In
making its every improvement, Titlist surveyed
over 5000€golfers worldwide, including Titleist
Tour Professional players, professional players
who are not currently playing the ball and proficient
amateur players as well as average golfers, on
their requirement for new 2009 ProV1.
The new Titleist Pro V1® utilizes a three-piece
multi-layer construction to maximize distance,
durability and performance. The Titleist Pro V1x
utilizes a four-piece dual core construction that
lowers spin and maximizes distance. Mr Rick Brown,
Brand Manager of Titleist and Cobra SEA adds that
“the new golf balls will improve not just pros’
performance on tour but can contribute significantly
to keeping balls in play and at longer distances
for amateur golfers as well.”
Mr Sine presented the concept of Titleist Golf
Ball Fitting. Your golf ball is the only equipment
used for every shot during your round. Choosing
a golf ball that performs best green-to-tee will
help you to improve scoring improvement. The Pro
V1 and Pro V1x golf balls are the best choice
for most amateur golfers since they both provide
exceptional distance and short game scoring performance.
The #1 played balls on the worldwide professional
tours are also the #1 performance choice for golfers.
The launch of the New 2009 Pro V1 and V1x is
much-anticipated by the industry and consumers.
This new generation of product will only further
enhance the position of the most played and best
selling ball in golf. The launch of the New 2009
Pro V1 and New Pro V1x golf balls makes their
debut in SEA on 15 March 2009.
Click
here to download the Titleist Pro V1 and Pro V1x
reference card PDF (1.51 MB).
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 The
Super Premiums
Wolf Blass’s wine ambassador George Samios
gave members of the media an in-depth and detailed
explanation of each Wolf Blass Super Premium,
delving into their flavour, aroma, acidity and
tannin. He also underlined Wolf Blass’s policy
of using screwcaps to seal their wine to eliminate
cork taint and reduce wine oxidation, and explained
why the only way to achieve the ultimate wine
which people will love to drink, is through
blending.
Getting to taste these Super Premium wines first
hand, sipping each vintage while George drew
charts on how to taste the various flavours
of the wine with our tongues and explaining
how geography and climates affects each wine
was an education in itself
After that, everyone put on their Wolf Blass
emblazoned aprons and started the Wolf Blass
wine blending workshop. Amidst squeals of laughter
and jokes, the aspiring winemakers soon learnt
that blending wine that will be palatable to
the majority of wine afficianodos was not easy!
At the end of the day, everyone agreed that
only the experts at Wolf Blass could get it
right in terms of making wines and that is why
it remains a leader in the Australian wine industry.
The Wolf Blass Super Premium Wines are available
at the following stores:
- Wolf Blass Platinum Label Barossa
Shiraz 2005 - Duty Free Stores, S$170
- Wolf Blass Black Label Cabernet Sauvignon
Shiraz Malbec 2004 - Selected Cold Storage
stores, Fine wine stores S$155, Duty Free
Stores S$140
- Wolf Blass Grey Label McLaren Vale
Shiraz 2006 - Selected Cold Storage stores
S$75, Duty Free Stores S$58
- Wolf Blass Grey Label Langhorne Creek
Cabernet Sauvignon 2006 - Selected Cold
Storage stores S$75, Duty Free Stores
S$58
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Callaway’s Epic Launch
Callaway Golf recently treated journalists from around the region to a sojourn in the highlands for a launch of its new 2008 product line up which includes 30 new offerings from Callaway, Odyssey and Top-Flite brands, representing the most extensive new product introduction in the company’s history. On top of the Hyper X driver, FT i-brid irons and Tour i golf balls already introduced, there are a couple more surprises such as a new FT-i driver, new fairway woods, re-engineered FT irons, new Big Bertha Irons and new Top-Flite golf balls. Divot divas will be happy to hear that Callaway Golf has introduced a new Big Bertha Driver designed for ladies. It is not just a reshafted men’s clubhead but a wholly re-engineered 440cc driver, which is lighter and specifically catered for ladies. Better players can also look forward to the new 4-piece Tour i and Tour ix golf balls, which feature enhanced Hex aerodynamics for a more stable ball flight translating into better distance and a thermoset urethane cover guaranteeing greenside control. The latest equipment under the umbrella of Callaway Golf are available from all Pan West retail outlets.
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Performance Lab For Kids
TeeONE performance lab, a new extension of the KinderGolf programme, brings technology and performance to junior golfers in a training academy utilising the very latest in golf technologies and instructional systems.
“We are excited to start TeeONE as it fulfils our long awaited dream of continuing to groom KinderGolfers with a structured and quality learning environment. The use of the latest and greatest golf technologies will set TeeONE apart as the junior golf academy of choice for young golfer ages 8 and up,” says Ms. Donna Lee, Founder & CEO, KinderGolf.
With the latest in golf technologies, teaching system, physical and core mental conditioning, TeeONE golfers are geared for intensive golf training and competitive play. “TeeONE brings to the junior golfers from ages 8 onwards a unique learning environment for each child to maximize their potential. We are confident our technologies and systems will be well received by many families here in Singapore. We believe the life skills learnt will also help the child be a champion in school and in life,” says Mr. Samuel Chan, General Manager of TeeONE performance lab.
All TeeONE programs are based on the TeeONE Developmental System, a systematic golf learning methodology with emphasis on short game, swing mechanics, techniques and mental game strategies. Programs are designed for junior golfers of different levels and are grouped into Q-School (beginner / intermediate) and TOUR-School (advance). Assessments are required for entry into TeeONE TOUR-School programs.
For more information contact TeeONE performance lab at:
T: +65 6543 4868
F: +65 6543 3839
W: www.teeonelab.com
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The Taylormade Showcase
Taylormade made a great splash at a major event where its media partners as well as dealers from around the region were invited to witness the launch of its latest range of, Burner as well as TP Red and TP Black golf balls, Monza Spider putter, Tour Burner irons, Tour Burner drivers, Z TP wedges and the latest Adidas Golf performance apparels. Held at the Tanah Merah Country Club (TMCC), battle ground of the HSBC Women’s Champions, the full day event started early in the morning with presentations delving into the research, technology and engineering that went into the creation of each of the products followed by a hands on demo session at the TMCC driving range. After which guests were able to test out their golfing prowess on TMCC’s challenging Tanjong course followed by a sumptuous dinner, but the highlight of the evening’s proceedings was a fashion parade showcasing the latest golf apparels that looked great for both on and off the golf course. With all that Taylormade has to offer in its vast line up, there is definitely something all golfers from beginners to the single digits can appreciate.
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