Rolex is committed to the permanent quest for excellence in all its activities and has been a long-term supporter of golf in its pursuit of the same. The brand’s enduring relationship with the game began more than 50 years ago, in 1967, with Arnold Palmer, joined by Jack Nicklaus and Gary Player. Known together as The Big Three, these legendary players changed the face of golf forever, and for the best part of two decades, this towering trio challenged each other with sublime skill and tireless endeavour wherever they played. Player secured nine Major wins while Nicklaus’s haul of 18 is unsurpassed. Their partnership with Rolex marked the beginning of a relationship based on a commitment to continuous improvement and unwavering precision.
The family of Rolex Testimonees have many common characteristics. Like the Swiss watchmaker, they share a passion for excellence, a steely ambition to be the best they can be and to constantly improve their game. They are part of an unbreakable bond that stretches back more than 50 years, to the brand’s seminal partnership with Arnold Palmer. Since that time, many of the sport’s brightest talents have been able to mature and reach the highest echelons of the sport thanks to the support they have received from the brand.
After the legendary Big Three blazed a trail by popularising the game globally, modern-day legend Tiger Woods has successfully followed in their footsteps and helped the sport soar to new heights. Today’s champions like Jon Rahm, and fellow Major winners Brooks Koepka, Jordan Spieth, Justin Thomas, Lexi Thompson, Brooke Henderson, and most recently 2020 U.S. Open champion Bryson DeChambeau, among other Testimonees, have maintained this legacy of excellence.
Today, there is a flourishing group of young, ambitious golfers striding the world stage, playing with integrity and respect, supreme skill and precision. They are the Rolex New Guard, a new generation of competitors who, like The Big Three before them, are asserting their authority on the sport and in doing so, inspiring future generations of athletes to follow them.
Born in the 1990s, these prodigiously talented golfers are making their mark on the professional scene after outstanding amateur careers. The group comprises: long-hitting American Cameron Champ, who has already recorded two PGA TOUR® wins; Joaquín Niemann, the Chilean who topped the World Amateur Golf Ranking® for 44 weeks and who captured his first professional win in September 2019; another American, the former college champion Matthew Wolff, who won his first PGA TOUR® event in July 2019; and in the women’s game, Mexico’s Maria Fassi, runner-up at the inaugural Augusta National Women’s Amateur Championship in 2019 before turning professional, and Swiss No. 1 Albane Valenzuela. Throughout this enduring partnership, Rolex has championed both innovation and respect for the traditions and spirit of the ancient game.
Rolex and golf share a mutual appreciation for tradition and unfaltering precision, as well as a timeless emphasis on integrity, respect and elegance both on and off the course.