The Masters Tournament, the first men’s major championship of the season, is held annually at the historic Augusta National Golf Club, where the pristine conditions and meticulously designed course reward precision.

AUGUSTA, GA – APRIL 12: Jordan Spieth of the United States reacts on the 18th green after his four-stroke victory at the 2015 Masters Tournament at Augusta National Golf Club on April 12, 2015 in Augusta, Georgia. (Photo by Ezra Shaw/Getty Images)

It is the only one of the four men’s majors to be contested by an invitation- only field and played on the same course each year. Through its role as Tournament Partner, Rolex has supported this bastion of tradition and excellence since 1999.

This year, the 89th edition, took place from 10–13 April, marking three notable anniversaries for members of the Rolex family. It has been 10 years since Jordan Spieth won the coveted Green Jacket (2015), 20 years since Tiger Woods claimed his fourth Masters victory (2005), highlighted by his fabled chip-in on the iconic 16th hole, and 40 years since Bernhard Langer won his maiden Masters title (1985).

The latter, a two-time Masters champion and former World No. 1, rounded off a remarkable career at Augusta National that included 40 appearances in the Masters and 10 appearances for the European team at The Ryder Cup, winning five times and featuring as the non-playing captain of the victorious European team in 2004.

Commenting on his affinity for the Masters Tournament, Jordan Spieth said: “My first major win is probably my most special memory. It was always my dream growing up to win major championships and the Masters has always been my favorite. I think it goes back to watching Tiger’s wins there. Having grown up in America, it can be seen as the Super Bowl of golf – the pinnacle of our sport. The history of the golf course and the way that it is managed, nobody inside the ropes and no cameras makes it certainly unique.”

Credit: Scottie Scheffler by Getty Images

Rolex Testimonee, Scottie Scheffler returned to defend his title, having claimed the Green Jacket for the second time in three years in April 2024. The American had a remarkable season with many notable accomplishments, including becoming the first player to win seven times on the PGA TOUR® since Woods in 2007, and claiming the FedEx Cup crown.

Reflecting on last year’s triumph, Scottie Scheffler said: “Since it’s the Masters, there’s always something special about it. When you grow up here in the United States, that’s the event we look at the most – with the history around the Tournament, Augusta National Golf Club and it being on the same golf courseyear
in, year out. You just dream of getting a chance to play in that Tournament and to have an opportunity to win it.”

Claiming victory at the Masters is one of golf’s crowning achievements. Often regarded as the pinnacle of golf, it demands a relentless pursuit of excellence, a drive to be the best and a commitment to continuous improvement, making Rolex the perfect partner. Winners earn a lifetime invitation to this prestigious event, where tradition and excellence are held in the highest regard.

AUGUSTA, UNITED STATES: Golfer Tiger Woods (R) of the US celebrates with his caddie Steve Williams after making the winning putt on the 18th green 10 April 2005 during the final round of the 2005 Masters Golf Tournament at the Augusta National Golf Club in Augusta, Georgia. Woods beat fellow American Chris DiMarco in a one-hole playoff. AFP PHOTO/Timothy A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images)

Renowned for its prestige and rich history, the Masters is celebrated for its impeccable course conditions. From the immaculately maintained greens to the azalea-lined fairways, every detail at Augusta National Golf Club reflects the Tournament’s reputation for precision and excellence. Other members of the Rolex family who played this year included the prodigiously talented Swede Ludvig Åberg and Viktor Hovland, who made his sixth appearance at Augusta National Golf Club and earned Low Amateur honors in 2019 as Norway’s first Masters participant. Fellow Testimonees Keegan Bradley, Jason Day, Bryson DeChambeau, Thomas Detry, Nick Dunlap, Matt Fitzpatrick, Sungjae Im, Brooks Koepka, Collin Morikawa, Joaquín Niemann and Justin Thomas will also be vying for victory, as well as past champions Fred Couples (1992), Hideki Matsuyama (2021), Phil Mickelson (2004, 2006, 2010), José María Olazábal (1994, 1999), Jon Rahm (2023) and Adam Scott (2013).

The Masters also contributes to the development of golf through its support for amateur events, including the Augusta National Women’s Amateur, inaugurated in 2019 and featuring the world’s leading amateur women players. Rolex Testimonee Rose Zhang lifted the trophy in 2023 before turning professional soon after, having claimed two victories on the LPGA Tour so far.

Additionally, the Masters supports other prominent amateur championships, such as the Asia-Pacific Amateur Championship and the Latin America Amateur Championship, highlighting its global and far reaching scope throughout the game of golf.

AUGUSTA, GEORGIA – APRIL 14: Ludvig Aberg of Sweden plays his second shot on the 13th hole during the final round of the 2024 Masters Tournament at Augusta National Golf Club on April 14, 2024 in Augusta, Georgia. (Photo by David Cannon/Getty Images)

ROLEX AND GOLF
Rolex celebrates human achievement, recognizing the journey marked by mile-stones and emotions that culminates in defining moments – determined by a path followed, not just a trophy.

For almost 60 years, Rolex has cultivated an enduring legacy with Golf through partnerships with elite athletes, world-class events and leading organizations, and champions the highest standards of performance in all its activities.

The long-standing partnership began in 1967, when Arnold Palmer, joined by Jack Nicklaus and Gary Player, became the brand’s first golfing Testimonees. Known together as The Big Three, these legendary players changed the face of golf forever, and their partnership with Rolex marked the beginning of a relationship based on the shared commitment to continuous improvement and unwavering precision.

Since then, the affiliation has grown and flourished, permeating every level of the game worldwide. From elite players and golf legends to all the major championships, where success represents the pinnacle of achievement in the sport, as well as the foremost professional tours, international team events and amateur championships, Rolex is ever-present.

AUGUSTA, GEORGIA – APRIL 11: Viktor Hovland of Norway plays his tee shot on the eighth hole during the first round of the 2024 Masters Tournament at Augusta National Golf Club on April 11, 2024 in Augusta, Georgia. (Photo by David Cannon/Getty Images)

Rolex is deeply committed to the amateur game, and its values, which includes an association with the elite amateur tournaments across the globe.

The Swiss manufacturer’s support of golf and its custodians is built on a strong sense of integrity and respect for tradition that promote the continuity of expertise and transfer of knowledge, and an understanding of the importance of investing in the sport’s development for future generations.