A LEGEND REBORN

01 Apr 2024

The new adidas Tour360 24 dips into its past and propels it forward with improved fit, durability and performance.

Almost two decades since adidas introduced the Tour360 performance golf shoe, the model still retains an iconic status among the seemingly mountain of designs that have come into the industry.

This year, the new adidas TOUR360 24 continues this legacy with a renewed focus on fit, durability and performance. In the last two years, adidas utilised feedback from athletes and consumers around the world to target specific areas to help with fit, durability and performance with this version. This in-depth and collaborative approach resulted in an elevated design with performance at the heart of every detail.

“For TOUR360 24, our objective was to take key learnings from nearly 20 years of TOUR360 development to enhance the performance of the shoe from the inside out,” said Masun Denison, global footwear director, adidas Golf. “We wanted to capture that feeling of confidence that comes when someone puts their foot into the shoe for the first time and gets excited to head to the first tee. The shoe features the classic signature look, but golfers will notice a difference in the way this one feels the minute they put them on.”

Improved fit comes by way of several key technologies. INSITE 2.0 Sockliner is an insole feature with updated shaping in the arch and heel to provided improved fit and stability. Internal 360WRAP is an internal fit sleeve on the sides of the tongue along with the new TORSION BRIDGE in the midsole that when combined gives golfers a feeling of 360 support throughout the swing. And the Performance Last further helps to ensure fit consistency across all model range (men’s models will be offered in medium and wide widths, and women’s in medium only).

Designers at adidas created the TOUR360 24 with performance in mind. The new TPU TORSION BRIDGE comprises a rigid top plate and flexible bottom plate for maximum stability across the mid and forefoot for where golfers need it most, especially as they load and unload power through the swing. It also sits lower to the ground to help conform to uneven lies and surfaces.

For the first time, adidas uses JET BOOST in the heel, which fuses smaller, firmer energy capsules together to provide the ultimate blend of stability and comfort. When combined with LIGHTSTRIKE in the forefoot, golfers will get the most out of cushioning and a feeling of stability throughout the swing.

Designed for optimal traction the THINTECH 7-spike TPU outsole features replaceable spikes where golfers need them most. adidas also included flex grooves in the secondary traction, finished with high gloss to help reduce clogging in the footwear. adidas also placed a spike closer to the toe to allow for better toe-off through the swing to help generate additional power from the ground.

Recognising that a performance good is of little good if it doesn’t last long enough, durability is an area enhanced in the new TOUR360 24 shoe. The new three-piece construction ‘T-Shape’ suede microfiber heel combines a soft, anti-abrasive sandwiched textile that runs from the centre heel to the half collar to help eliminate wear and tear over time while enhancing overall comfort. The premium, soft, waterproof leather upper is designed for long- term durability and protection in wet conditions so that golfers get the protection they need.

As part of the TOUR360 24 range, adidas is introducing a new BOA® model for men and women to provide another option for improved fit and performance. Hidden within the upper of the footwear, adidas collaborated with the BOA Technology team to create a shell pattern fit system that works in conjunction with the lining of the leather upper to enhance overall fit and function. Featuring the micro-adjustable Li2 dial, the system sits underneath a zipper shroud in the upper for a premium and clean aesthetic. Wrapping around the midfoot, golfers will feel even more locked-in as the BOA Li2 dial provides a customised fit.

The new TOUR360 24 will be available in a variety of colours in laced and BOA versions for both men and women, along with a simplified lace model for junior golfers inspired by the footwear.

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