Bvlgari officially unveiled its breath-taking Dream Maker holiday installations at ION Orchard on the evening of 7 November.
Bvlgari’s Holiday Season 2019 campaign is centred around the magic of dreams, and the Italian jeweller brings the splendour of Rome, the cinema, and its glittering gems to this year’s festivities across the globe. Here in Singapore, Bvlgari’s Holiday Season 2019 campaign is lighting up the heart of Orchard until New Year’s Day.
Bvlgari has engineered massive LED-light installations at its flagship stores around the world. The gigantic glowing Serpenti will once again return to the Tokyo Ginza Tower as an interactive installation that can be changed with an app. A brilliantly glowing sculpture of Serpenti will wrap the Londoner store of New Bond Street adding a touch of diamond sparkle to one of the city’s most glamorous spots, while a self-standing Serpenti Necklace and Fireworks Tree interactive installations will light up the ION Orchard in Singapore with its merry resplendence.
The light-up ceremony was fronted by Ms. Jenny Cheah, Regional Managing Director of Bvlgari South Asia Pacific; Ms. Yeo Mui Hong, CEO of Orchard Turn Developments; Ms. Ranita Sundra, Director, Retail and Dining, from the Singapore Tourism Board; and Taiwanese celebrity guest Mr. Ethan Ruan, as they took the stage to light both installations. A live demonstration followed on how to change and customise their colours via the interactive mobile apps, which are available to the public for free download.
The star-studded event was also graced by other high-profile celebrities from the region, including Malaysian power couple, actors Scha Alyahya and Awal Ashaari; actress Min Pechaya and acclaimed fashion designer Vatanika from Thailand; and local celebrities Zoe Tay, Christopher Lee, Pierre Png and Fiona Xie.
The night culminated with a glitzy Dream Maker after-party at ION Sky, overlooking the resplendent Singapore skyline on Level 56 of ION Orchard. Guests were treated to a special gravity-defying aerial hoop performance with an intoxicating night of dancing and revelry to live music from renowned DJ and fashion personality, Linda Hao. The glamour and zeal of the Bvlgari brand was brought alive during the unforgettable night of dreams and celebrations.