FJ’s Feet of Fury

11 Mar 2019

Footjoy’s latest launch is the all new FJ Fury, not to be confused with last season’s highly successful Pro/SL, the most-worn shoe on the PGA Tour. With the FJ Fury, the athletic-infused styling, combined with all the new technology, has resulted in a product that was designed, developed and engineered to deliver all-around comfort and performance.

“With FJ FURY, we created a product that was designed from the inside-out,” said Richard Fryer, Director of Product Management, FJ Footwear. “As a result, FJ FURY’s TruFit System balances lightweight, responsive support with a new dynamic outsole that delivers comfort and stability throughout your round.”

“We are really excited with the new FJ Fury. It’s an exceptional combination of athletic styling with outstanding athletic performance and infused with superb in-shoe comfort. Everything that the athletically inspired golfer is looking for to help him play his best round ever.” said Timothy Yoong, FJ Regional Brand Manager.

Featuring the TruFit System, FJ Fury provides stability where you need it and comfort where you want it. Inside the shoe is a soft, stretch, one-piece Inner Fit Sleeve joined to the insole board to provide a secure fit with no tongue slippage, enveloping the foot in comfort and control.

The five visible bands form the external FlexGrid MLC cage system that adds structure to the upper and locks you in as you lace up, offering the necessary support and motion control through your swing.

Custom comfort comes via an OrthoLite Impressions FitBed, comprising of two densities of foam, an Open Cell PU Foam that maintains its shape and cushion throughout its life cycle, and a softer Impressions Foam that moulds to your foot, creating a custom fit.

The all-new D3 Outsole on FJ Fury ensures a solid, rigid platform for lateral in-swing stability and turf-grabbing traction, while the FTF+ (Fine Tuned Foam) infused midsole delivers incredible comfort and cushioning. The Liquid Metal-inspired Flex Layer of TPU and Dynamic Low Profile Pulsar Cleats deliver heel-to-toe walking flexibility and crouch flex when reading putts, providing the most flexible, green-friendly cleat on the market.

FJ Fury’s athletic-inspired upper features a full grain, waterproof leather upper, waterproof membrane and a vented toe for breathability, coated for protection. Engineered and designed to provide the ultimate athletic performance, Tour players have already made the switch to incorporate FJ Fury in practice and in play at tournaments around the world.

“I put these into play immediately because they look and feel so athletic,” said Rafa Cabrera Bello. “I’m amazed that a shoe that is so comfortable can also offer so much stability.”

“I’m into my fitness so I love the athletic look,” said Brandon Stone. “I’m amazed with the breathability.”