KEYS TO CONTROL AND FEEL

27 Mar 2024

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin.

Versatility and options are key to master craftsman Bob Vokey’s search for the Holy Grail in the perfect wedge. The Vokey SM10 is the latest rendition in his relentless quest.

The Vokey Design SM10 family comprises six different tour-proven sole grinds (F, S, M, K, T and D) – with a total of 25 unique loft, bounce and grind combinations – allowing every golfer the opportunity to find their optimal wedge setup.

SM10 wedges feature new progressive centre of gravity placements through the lofts, resulting in a lower, more controlled trajectory, more solid feel, and tighter dispersion from the lowest-lofted wedge to the highest.

Vokey Design’s patented Spin Milled process has been refined to deliver higher, more consistent spin. Each TX9 groove is individually cut based on loft and finish and treated with high frequency heat to maximise durability.

Vokey Design wedges have been the most played wedge on the PGA TOUR since 2004, with Vokey models accounting for more than half of the wedges in play throughout the 2022-23 PGA TOUR season.

The 2024 season started with Vokey SM10 as the most played wedge on the PGA TOUR, with 20 players making the immediate move to the new models at The Sentry, including Jordan Spieth and Max Homa (pic).

“I flight my wedges really low,” said Jordan Spieth. “And as I got to the gap wedge and the pitching wedge (with SM10), I saw some more consistency in the flight, especially on the draw intent shots, just kind of holding a little straighter… kind of that more ‘punch-ier’ flight without over-hooking. That’s always a benefit when we’re looking at these left pins and trying to attack them.”

SHOT VERSATILITY

Unlocking ultimate short game creativity and shot-making ability comes from playing a properly fitted wedge set, and Vokey SM10 wedges feature the most complete line-up of loft, grind and bounce combinations in the game to fit a variety of swing types, styles of play and course conditions. Playing the right wedge helps golfers achieve proper turf interaction and find the optimal strike position (grooves 2-5), resulting in a lower, more consistent flight with higher spin.

The T grind, one of the most played lob wedges on the PGA TOUR, is featured as SM10’s low-bounce lob wedge option. The 54.08M has been added to the line-up for players who prefer a lower-bounce, strong-lofted sand wedge.

Full loft, grind and bounce options: 46.10F, 48.10F, 50.08F, 50.12F, 52.08F, 52.12F, 54.08M, 54.10S, 54.12D, 54.14F, 56.08M, 56.10S, 56.12D, 54.14F, 58.04T, 58.08M, 58.10S, 58.12D, 58.14K, 60.04T, 60.08M, 60.10S, 60.12D, 60.14K, 62.08M

DISTANCE AND TRAJECTORY CONTROL

Vokey Design SM10 wedges feature new optimised, progressive CG to achieve precision in distance and trajectory control. In the 46-52° models, the CG is lower for a better transition from the iron set and more consistent distance gapping. The CG is also pushed out closer to the centre of the face, helping to eliminate excessive draw movement and provide a more solid feel, based on Tour player feedback and testing. In lofts 54-62°, the CG is moved up and forward, which provides lower trajectory and a squarer face at impact. Loft-optimised CG allows for more consistent, controlled flight, better feel and tighter dispersion from the top end to the bottom end of a player’s wedge setup.

MAXIMUM SPIN

Vokey’s patented Spin Milled groove cutting process provides a Score-line that delivers higher, more consistent spin, wedge after wedge. Vokey SM10 wedges feature TX9 grooves that are individually cut based on loft and finish: the grooves on the stronger-lofted wedges (46-54°) are cut narrower and deeper, while the higher-lofted wedges (56-62°) feature wider and shallower grooves.

A parallel micro-texture between grooves helps to maximize spin on partial shots, and a high frequency heat treatment is applied to the impact area, doubling the durability of the groove edge compared to untreated grooves.

PROGRESSIVE SHAPING, ENHANCED PROFILES

Vokey SM10 wedges are updated with progressive shaping by loft and consistent profiles to inspire confidence in every player. Lofts 46-52° feature a smaller profile and a straighter leading edge, while lofts 56-62° have a larger footprint and a more rounded leading edge for shot versatility.

VOKEY WEDGE FITTINGS

Fitting is an essential part of finding the optimal wedge setup. Golfers can get fit outdoors with a Titleist fitting expert or inside with the Vokey Wedge Fitting App on TrackMan.

Golfers may also experience the Vokey Wedge Selector tool on Vokey.com to help them select the proper loft, bounce and grind options for their swing and course conditions. It is recommended golfers visit their local Titleist wedge fitter to confirm the results.

ADVANCED PERSONALIZATION AND CUSTOM OPTIONS

Vokey Design SM10 wedges feature a sleek, modern look, which provides a canvas for customisation. The WedgeWorks custom options include: stamping options (10-character straight/freestyle stamping, 15 characters around the toe; and two lines of 10 characters each); custom paint-filled loft, bounce and grind markings and BV Wings logo; six unique toe engravings; hand-ground options for grind personalisation; and Vokey WedgeWorks Flight Lines. SM10 wedges can also be custom ordered with an industry- leading selection of shafts, grips, shaft bands and ferrules.

Vokey Design SM10 wedges come with True Temper Dynamic Gold S200 shafts, and new Titleist Universal 360 grips, and are available in three finishes – Tour Chrome, Jet Black, and Nickel – at SGD $259 each.

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