SIA Launches Taittinger Comtes De Champagne In First Class Article cover photo
11 November 2019

SIA Launches Taittinger Comtes De Champagne In First Class

New Champagne Label Joins Other Upcoming First Class Enhancements

Singapore Airlines customers are now able to enjoy the exquisite taste of Taittinger Comtes de Champagne in First Class.

Produced by the prestigious family-owned champagne house Taittinger, Comtes de Champagne Blanc de Blancs is produced only in the best years, composed exclusively of Chardonnay grown in five Grand Crus vineyards, and only first press wine, the ‘cuvée’, is used to give it an absolute guarantee of quality. With strict criteria governing its production and a long maturation period of eight to 10 years, the bottles are not produced in large volumes, making it a rare and celebrated wine.

In selecting the champagne, SIA’s Wine Panel, comprising world-renowned wine experts Michael Hill-Smith, Jeannie Cho Lee and Oz Clarke, conducted blind tastings of wines from many of the world’s most famous wine regions, before deciding upon Comtes de Champagne for its exceptional quality and taste.

“Taittinger Comtes de Champagne is a refined, elegant vintage champagne with an impressive minerally finish. Featuring this champagne is part of Singapore Airlines’ commitment to working closely with the best wineries in key regions around the world, such as Taittinger, to offer an increased variety of wines directly from the source,” said Ms Jeannie Cho Lee.Each year, more than 350,000 bottles of champagne are served on SIA flights. Comtes de Champagne joins two prestige cuvées in First Class, Dom Pérignon and Krug Grand Cuvée, which continue to be well received.

Comtes de Champagne will first be served on flights to Auckland, Beijing, Delhi, Dubai, Melbourne, Mumbai, Seoul, Shanghai, Sydney and Tokyo (Haneda) till February 2020, before being rotated to other routes.

Apart from the introduction of Comtes de Champagne, other upcoming First Class enhancements from mid-November include the special edition amenity kits featuring the iconic crystal fishes from luxury French crystalmaker Lalique. From 2020, First Class passengers can also look forward to an enhanced caviar service that will be expanded to more flights.

“We are excited to launch Comtes de Champagne on SIA flights, and introduce another prestigious label on rotation to increase variety and delight the keen palates of our frequent flyers,” said SIA’s Divisional Vice President Inflight Services and Design, Ms Betty Wong.

“Along with our other refinements to First Class, these enhancements represent our commitment to provide our premium customers with one of the finest air travel experiences in the world.”