Historically, forgiveness in a club (high moment of inertia) and clubhead speed work in opposing directions.

The higher the MOI, the more difficult it is to gain high clubhead speed. But Callway’s new ELYTE range of drivers and fairway woods purport to have found the solution to this problem. Callaway’s newly adopted Ai 10X face increases the number of control points that correct the trajectory by 10 times compared to previous models.

In addition, with 3D printing, prototype production time has been increased by 90 times. The result of these advances in technology, Callaway has come up with four driver variations that they say are able to achieve greater length, reduced shot dispersion, and easier to hit than ever before. With artificial intelligence-enhanced technology, Callaway’s Ai 10x Face Control Points help to fine- tune the ELYTE clubfaces to an exacting degree. The number of control points (locations on the face that correct the trajectory to optimize it) has increased ten-fold to 25,000 points.

In addition, the amount of real swing data input into the AI has been significantly increased, increasing the accuracy of correction at each point. The carbon material used for the crown of the head is thermos-forged carbon, which is also used in the aerospace field. Furthermore, to being lightweight and strong, it is easier to mold than conventional triaxial carbon and can be manufactured with higher precision as designed.

The use of this new material not only optimizes weight distribution, resulting in more ideal spin and launch angle, but also provides a ‘pleasing’ hitting sound.

The ELYTE driver, which is the standard model in the series, has a new style of weight ports in three locations at the rear end of the head. Each has a draw, neutral, and fade position, and by changing the mounting location of the approximately 13g weight, it is possible to adjust the trajectory in the left and right width of approximately 20 yards.

In addition, the ELYTE Driver also has a screw weight of approximately 2g in the front of the sole.
The ELYTE MAX FAST is the lightest driver in the series. Two new style weight ports are installed at the rear end of the head, one on the heel side and the other in the centre, allowing the club to favour a draw or neutral tendency.

The ELYTE X driver comes with the 13g back weight, a sole constructed of titanium and a carbon crown. And the ELYTE TD driver (8, 9 and 10.5 degree lofts) features a 360-degree carbon chassis with a 4g front screw, and 9g back weight.

Callaway ELYTE Fairway Woods, with matching Ai 10x technology, aims to solve two major problems for players – inconsistent impact points on the clubface, and impact at the bottom of the face.

The increased control points help to mitigate the results of mis-hits, while a Tungsten Speed Wave introduced helps strikes low on the face.

This feature introduces a tungsten portion inside of the sole – towards the rear, and raised in the clubhead – to help the ball launch higher on topped shots. This allows the lower part of the face to flex firmly even at impact near the top, allowing the ball to be launched high and further. The sole design features a step in the middle, which was also seen in the 2022 APEX UW, and is called the step sole design.

The rear part is slightly raised and floats, reducing the area of the sole in contact with the ground by 57 per cent. This reduces the extra bounce of the sole at the time of impact and improves the head’s release through the shot.