Automobili Lamborghini X Principe

23 Jun 2020
Lamborghini extends its branding into a leather goods and travel collection

Automobili Lamborghini partners Principe, an Italian company specialising in leather goods, entering into a licensing agreement to design, produce, and distribute a leather goods and travel collection under the Automobili Lamborghini brand.

Available from spring/summer 2020, the collection features pieces for both women and men. For women, a quilted leather backpack gets high marks for putting style in the workday, along with a selection of handbags in sizes of small and medium. A satchel, wallets and duffel, as well as multiple accessories, are some of the choices for the gentleman with an affinity for the golden bull.

For the intrepid globetrotter, Principe has designed a travel collection crafted from leather and other fine materials consisting of backpacks, trolleys bags, satchels, cross body bags, bags, belts and small leather goods.

The line will be distributed internationally, in Russia and the territories of the former Soviet Union, Hong Kong, Taiwan, Singapore, the United Arab Emirates and Saudi Arabia; with China, Japan and America outlets to follow. Look for collection at specialist outlets, department stores, duty free shops and on board the most important airlines. Openings are also planned, including ‘shop in shop’ and ‘boutique corner’ such as the one in the Attica department store in Athens. Online purchasing is via the official Automobili Lamborghini store

“For us, offering excellence in terms of design, technology and quality is an essential value. When we extend the brand into different areas, we only choose partners who are as committed as Lamborghini to the same expression of excellence in their sector. In this product line we find the distinctive design features of Lamborghini super sports cars, a quality of the materials and an exceptional attention to detail in the realization of the products,” explained Katia Bassi, Chief Marketing & Communication Officer for Automobili Lamborghini.

“The partnership with Automobili Lamborghini fulfills Principe’s strategy of offering its international customers excellent products with differing styles. The values of the Lamborghini brand combined with our experience and professionalism provide the solid basis from which to distribute this line, which will satisfy even the most demanding consumers,” said Alessandro Maroni, Principe’s Business Development Manager.

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