Bettinardi Studio Stock, Queen B and Inovai Putters

19 Jan 2021


A Bettinardi is regarded as the flatstick jewel of the golf world – the distinctive honeycomb pattern, the deliberately sharp lines visible at address and curves that only show face-on or from the rear, all milled with pristine precision and polished to a gleam. Much coveted, the once boutique brand with more than 85 worldwide Tour victories, now releases expanded putter lines for 2021 with the Studio Stock, Queen B series, and Inovai 7.0.

Inspired and refined directly from Tour feedback, the highlight of the line is the all-new Roll Control Face™ featured exclusively on the Studio Stock series. The scientifically engineered asymmetrical groove design promotes more topspin at impact and shortens the distance the ball takes to get into a true roll with each putt. Without the use of inserts, the Roll Control Face™ gives players exceptional feel and optimal audible feedback at impact.

Bettinardi are renowned for signature faces like the F.I.T. and honeycomb, and even though the F.I.T. grooves may look similar to the Roll Control grooves at first glance, F.I.T. (Feel Impact Technology) grooves are more about feel, its soft face well suited to the fast greens on tour and played by Tour players like Matt Kuchar, Fred Couples, Francesco Molinari and Haotong Li. Roll Control grooves on the other hand focuses on roll, with a firmer face that has more pop at impact.

“We are confident in the development of the new Roll Control Face™ after significant testing and R&D. The numbers speak for themselves; this face really shows the highest consistency and feel of a true roll at every putt.” – Head of Product Dan Debartolo

Studio Stock Series
The performance driven Studio Stock putters with Roll Control Face™ are precision-milled from 303 Stainless Steel and designed with significant input from tour winners Matt Kuchar, Fred Couples and Jason Kokrak.

There is the Studio Stock 17 with the first-ever soft Tri-sole design in Bettinardi’s production lineup, and the timeless Studio Stock 18 blade. From a high toe topline on the SS17, to a low profile body on the 18, both of these models incorporate highly sought-after Tour features.

The line also reintroduces the SS7 compact half-moon mallet and the multi Tour-winning SS28.
Bettinardi took highly requested Tour features to production to give golfers unmatched, champion-level confidence at every crucial putt.

Queen B Series
The redesigned and elegant 2021 Queen B series continues with the return of the refined, multi-Tour winning Queen B 6 wide-body blade. The upgraded series also features two completely new models, the Queen B 11, a compact mallet with the signature Bettinardi crescent neck, and the Queen B 12, a fresh look on a traditional-style blade, providing a variety of options for any player.

Beauty meets innovation in this lineup, as each Queen B putter was precision-milled from a single block of Soft Carbon Steel to 362 grams and completed in a stunning and durable Rose Gold PVD finish. The Queen B series features newly softened edges and sleeker enhancements for optimised visuals at address. Its Micro Honeycomb Face Milling™ is developed for players who are conscious of speed and prefer a firm, responsive feel at impact.

“It’s the ultimate in both performance and aesthetic charm. Our new Rose Gold finish is absolutely beautiful, and makes the line an unmatched work of art. The timeless look and feel of our new models channel the successful PGA and LPGA Tour-winning history of this series, and reflects Bettinardi’s ability to combine tradition with innovation.” – Founder Robert Bettinardi

Inovai 7.0
Extending the series, the Inovai 7.0 is added alongside the esteemed Inovai 6.0, furthering the line’s promise of M.O.I. with feel. The Inovai 7.0 blends technology with the heritage of a major-winning head shape, making it Bettinardi’s highest M.O.I. putter ever produced, 30 percent higher in fact than the 2003 U.S. Open model it was inspired by.

Precision-milled from 303 Stainless Steel and 6061 Military-Grade Aluminum, the bi-metal technology optimises weight distribution with more mass in the rear of the putter, providing the ultimate forgiveness and stability. The 7.0 is offered in two unique neck options, spud and slant. Each putter comes with Bettinardi’s softest-feeling face milling, the F.I.T. (Feel Impact Technology) Face.

“It’s rare that a company gets an opportunity to tap into the heritage of a Major-winning putter, and bring it into the new decade. While the 7.0 is inspired from past success, the model is completely upgraded with our new bi-metal technology, combining Bettinardi’s values of heritage and innovation to offer confidence-inspiring looks with modern performance benefits.” – Sam Bettinardi

Bettinardi Putters are available exclusively at selected MST Golf Stores.