CALLAWAY BIG LAUNCH IN BANGKOK

26 Apr 2024

Callaway lit up the Thai capital with its Thailand launch of the Callaway Paradym Ai Smoke range of clubs.

Topgolf Bangkok’s party environment lent to the celebration of the launch.

Topgolf is greatly known for its party atmosphere. But it was lifted to another level when Leonian launched the new Callaway Paradym Ai Smoke golf clubs at Topgolf Bangkok on 22 February.

Guests were introduced to the technology in the Callaway Paradym Ai Smoke golf clubs.

In addition to the new range of drivers, fairway woods, hybrids and irons, Callaway also introduced exciting new apparel and accessories.

The event included a golf round at Green Valley Country Club on the second day.

Guests to the event were treated to a fashion show, and had the opportunity to try out the new Paradym Ai Smoke clubs. Front and centre were the Callawaya Paradym Ai Smoke Drivers – coming in four models – with their Ai Smart Face technology built from analysing the swing dynamics of 50,000 virtual face prototypes. Media and industry partners invited to the event also got to get deep into the cutting-edge technologies incorporated into the clubs from the launch presentations.

Invited guests comprised of regional partners, media and KOL from Singapore, Brunei, Malaysia, Myanmar, Indonesia, Philippines, Vietnam and Thailand. Mr Takahashi-san, CEO of Leonian Singapore, was on hand to host the event. Guests were introduced to the technology in the Callaway Paradym Ai Smoke golf clubs.

The activities continued the following day at Green Valley Country Club. In addition to trying the clubs at the Topgolf range the evening before, guests were also treated to a round of golf, and the chance to try the clubs in real play.

The Chao Phi river cruise was an apt end to the launch.

The day’s celebration ended with a climax on a dinner cruise on the Chao Phi, with spectacular fireworks specially arranged for the launch of the Callaway Ai Smoke clubs.

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