Sensational Teen Announced As Porsche Brand Ambassador
Emma Raducanu wrote tennis history at the US Open when her sensational winning run in New York in the summer of 2021 enabled her to become the first-ever qualifier to win a Grand Slam tournament. Now the 19-year-old Briton will be one of the faces in women’s tennis representing Porsche worldwide as a Brand Ambassador.
Emma Raducanu stands for a new generation of successful young players on the way to the top of women’s tennis. Currently ranked number 13 in the world, her success at the US Open saw Raducanu inducted as a Member of the Order of the British Empire. As the youngest woman ever to receive the honour, she will make her debut at the Porsche Tennis Grand Prix in Stuttgart’s Porsche Arena this April.
“Porsche is one of the brands I’ve always loved from a young age. One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go wow and be like dreaming of one day sitting in my own. Growing up, I would go to Brands Hatch and watch the Porsche Carrera Cup finals. The adrenalin I would get from motorsports and seeing the Porsches was actually the most fun part of my week.” says Emma Raducanu. “It’s really important for me to align with partners and brands that I really feel passionate about and that I identify with. I think this partnership with Porsche is incredible and obviously I’m really excited to see what sort of exciting things we can do going forwards.”
“Emma Raducanu is a wonderful personality, both on and off-court. Her appearances in Wimbledon and at the US Open thrilled not only tennis fans. She combines a dynamic and powerful game with passion and the desire to attack. Off-court, she’s a friendly, eloquent and self-confident young woman. We’d like to extend a warm welcome to her in our family of brand ambassadors.”
– Sebastian Rudolph, Vice President Communications, Sustainability and Politics, Porsche AG
Emma Raducanu is the first British woman to win a Grand Slam since Virginia Wade in 1977. Born in Toronto, Canada on 13 November 2002; at the age of two, she moved with her Romanian father and Chinese mother to Great Britain. She took up tennis at the age of five and was eligible to compete in U-18 ITF tournaments from her 13th birthday. She promptly won the Nike Junior International in Liverpool only eight days later. It therefore makes her the youngest tournament winner in ITF history. As the world No. 338 then, she was granted the opportunity to compete in Wimbledon thanks to a wildcard, progressing all the way to the last 16. The biggest achievement to date of her young and highly promising career came when she sensationally won the US Open.