FAST FACE FORWARD

03 Apr 2024

Artificial intelligence-enhanced clubface is the key to Callaway’s new Paradym AI Smoke drivers and woods.

Like it or not, the world of AI is encroaching into the golf sphere. And golfers will not be turning it away.

Callaway has embraced the advent of this ground-breaking technology in the new Paradym AI Smoke Driver and Fairway Woods with the most sophisticated face they’ve ever created from player data and machine learning.

The Ai Smart Face optimises driver performance using swing dynamics from thousands of golfers over 50,000 virtual face prototypes, optimising performance for each head shape.

With Ai Smart Face technology, micro deflections are activated upon impact helping to optimize launch and spin on off-centre shots. The result is sweet spots not just in the centre, but all over the face. The 360-degree Carbon Chassis has been refined to promote increased weight distribution.

By adding an internal titanium support structure, the Carbon Chassis is now 15 per cent lighter. This mass has been redistributed into the head to improve launch conditions and add forgiveness.

Four models are available: Ai Smoke MAX is suited for every level of player with a forgiving shape and adjustable perimeter weighting for up to 19 yards of shot shape correction. MAX D is built with high MOI, and a generously stretched profile for players looking for shot shape correction. Triple Diamond is for better players looking for increased workability, and MAX Fast promotes lightweight, easy-to-swing performance.

The Paradym Ai Smoke Fairway Woods accompany the drivers, sharing Callaway’s Ai Smart Face. Every face is also designed to optimise launch and spin, creating sweet spots across the entire face. Based on player testing and feedback, the Callaway engineering team focused particularly on improving performance low on the face, where a lot of misses with fairway woods take place.

Their Carbon Chassis has been refined to promote enhanced launch, spin, and increased forgiveness. And the Tungsten Speed Cartridge pushes the centre of gravity (CG) low and forward for improved launch and distance.

Four models are available: Ai Smoke MAX is the most extensive offering for consistent launch and a neutral ball flight. MAX D is built with high MOI for players looking for shot shape correction, and Triple Diamond is suited for better players who want more workability. MAX Fast is the lightest weight model, providing a forgiving shape that’s easy to launch with draw bias.

Callaway Paradym AI Smoke Hybrids round out the collection using AI Smart Face for distance and a tight dispersion. The shallow profile makes for a high, easy launch while the Tungsten Speed Cartridge promotes distance. A more pronounced sole camber offers enhanced turf interaction, ensuring precise, clean contact.

Three models are available: Ai Smoke features a brand-new contemporary design with a larger profile for amplified forgiveness and instilled confidence at address. Additionally, a more pronounced sole camber offers enhanced turf interaction, ensuring precise, clean contact. Ai Smoke HL is designed to increase distance, improve launch, and tighten dispersion. And the lightweight Max Fast promotes more swing speed and launch.

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