THE HSBC WOMEN’S WORLD CHAMPIONSHIP SHINES LIGHT AT THE NEW COBRA DARKSPEED CLUBS

02 May 2024

The official apparel and golf equipment partner of the keystone women’s tournament in Singapore kicks off its new range.

COBRA Golf, a leader in golf club innovation, has once again partnered with what is regarded as the Asia Major of women’s professional golf, the HSBC Women’s World Championship. This year, as part of the partnership, the global golf and sports brand will showcase the latest COBRA golf equipment, PUMA Golf apparel and accessories and HWWC branded merchandise.

As the apparel and equipment partners of the tournament for the second year running, Cobra PUMA took the opportunity to launch the new DARKSPEED club range.

In particular, the DARKSPEEDTM drivers feature groundbreaking aerodynamic shaping, a re-engineered  PWR-BRIDGETM, and advanced A.I. designed PWRSHELLTM H.O.T. FaceTM in three models – DARKSPEED LS, DARKSPEED X, and DARKSPEED MAX.

The new Cobra range includes the DARKSPEED drivers

“The aerodynamic package in the new DARKSPEED family of drivers is our most advanced to date,” said Mike Yagley, Vice President of Innovation, COBRA Golf. “We continue to push aerodynamic shaping, mass properties and resilience to drive technology and innovation, providing golfers the most advanced and high-performance clubs possible.”

Locally launched at the 2024 HSBC Women’s World Championship, visitors got to demo the new DARKSPEED metalwoods and irons from at the Par and Bar hitting bays at the tournament’s fan village.

As the apparel and equipment partners of the tournament for the second year running, Cobra PUMA took the opportunity to launch the new DARKSPEED club range.

“As Asia’s Major, the HWWC is the perfect launchpad for Cobra Puma Golf to introduce the new COBRA DARKSPEED golf clubs and PUMA Golf apparel. With a track record for consistently attracting the biggest fan base across Singapore here to watch the world’s top women professionals compete, we are confident that their experience will be greatly enhanced by being able to try and test the new DARKSPEED driver featuring advanced aerodynamic shaping and customised weight configuration, as well as the entire range of DARKSPEED golf clubs,” said Eleanor Wang, Director Marketing SEA at PUMA South East Asia.

Guests and visitors got to learn about the technology imbedded in the new clubs.

“We’re delighted to welcome Cobra Puma Golf as the Official Apparel and Golf Equipment partner for the 2024 HSBC Women’s World Championship. With their innovative approach
and global reach, Cobra Puma Golf is committed to the rapidly evolving future of golf making them an ideal partner for our event, and we look forward to the exciting opportunities this partnership will bring,” said Becky Harding, Tournament Director, HSBC Women’s World Championship 2024.

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