23 May 2024

Callaway Golf Launches Paradym Ai Smoke Woods and Irons, and Odyssey Ai One Putters in Singapore

The Callaway Paradym Ai Smoke range includes driver, fairway woods, hybrids, and irons

Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation, announced the launch of the new family of Paradym Ai Smoke Drivers, Fairway Woods, Irons, and Hybrids at The Par Club at Marina Square on 26 March 26.

Hosted by celebrity radio host and golf enthusiast Glenn Ong from KISS 92 FM, the launch saw 80 guests consisting of trade, media and influencers as well as VIP guests of the brand in attendance and they were treated to a spectacular display of ‘Smoke’ as haze machines fire up in time with Leonian General Manager Steven Lee’s ceremonial tee-off.

Emcee Glenn Ong, KISS 92 FM deejay, gives the clubs a whirl.

Set against a backdrop of neon colours from 3D pop-out displays, Lee presented the key highlights of the Callaway Paradym Ai Smoke series across all three screens of the golf simulators. “The Callaway Paradym Ai Smoke is a unique product line that combines high tech with high touch, which is why we wanted to create an environment that is both innovative and fun for all our guests,” Lee said.

Getting a closer look at the clubs enhanced by artificial intelligence.

To that effect, all three simulators offered a different challenge each where golfers can use different Callaway Paradym Ai Smoke clubs to participate. From longest drive, to nearest-to-pin, to darts golf, the entire club range from driver to fairway wood to hybrid to irons, were duly tried and tested.

Leonian staff and key opinion leaders were instrumental in making the event a success.

At the putting surface, a fun six- hole, mini-golf challenge let golfers try out the new Odyssey Ai One Putters on display. Guests were also treated to food and beverage and a curated bar serving 12, 15, and 18 year old single malt whiskies labelled “Callaway Paradym Ai Smoke”.

Leonian General Manager Steven Lee.

The Callaway Paradym Ai Smoke golf clubs and Odyssey Ai One putters are now available for retail at Leonian Golf stores island-wide.