“In these unprecedented times, it is great to be able to dream of a better future. The House of Dior opened its doors in 1946 in Paris, the same year that Vespa made its debut in Italy. This new Vespa 946 celebrates that anniversary and honours our heritage. Through a combination of style and craftsmanship, this partnership between Vespa and Dior represents a celebration of beauty.”
– Michele Colaninno, Chief of Product and Marketing Strategy, Piaggio
1946, a significant year for both the Christian Dior and Vespa, for the Italian brand and the Parisian couture house were founded that same year, linked by an unwavering desire to inspire a new, bright and creative vision of the world. Today, more than ever, the Dior and Vespa collaboration reinvents this spirit of freedom, movement and expression that drives them.
A chance meeting and a passionate dialogue that spoke of odysseys and style, dreams and Dolce Vita later, the Vespa 946 Christian Dior scooter comes to life, its mono-hull architecture and subtle graphic lines paying tribute to the heritage of the two houses. A symbol of refinement, this object of desire reflects their shared commitment to the excellence of savoir-faire and virtuoso art of detail.
A contemporary version of the iconic Vespa 946 that was presented in 2012 in Milan and recognised for its elegant, streamlined curves and technological innovation, this latest model was designed by Maria Grazia Chiuri, Creative Director of Dior women’s collections. The scooter is made in Italy, adhering to the exacting standards, commitment and precision of a couture atelier.
Echoing the design of the saddle, a top case patterned with the Dior Oblique motif created by Marc Bohan in 1967, is specially designed to be fixed on the luggage rack, adding a distinctive allure. A helmet adorned with the same iconic motif rounds out the unique range.
Symbols of escape to new horizons, these limited-edition creations will launch in the spring of 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group’s Motoplex stores.